As a server or bartender, why would you sell wine as opposed to anything else the guest wanted to order?
As a food service professional, the number one reason to sell wine is:
INCREASED CHECK AVERAGES AND HIGHER GRATUITIES, otherwise known as MAKING MONEY!
Additionally, for every $10 increase in the sale price of a wine – potential earnings (on average) add an extra $2 on the tip rate.
Beyond the monetary benefits, there are a number of great reasons to recommend wine to your guests:
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