This was posted in Shaken News Daily, today...
MillerCoors is preparing to launch Henry’s Hard Soda, a new 4.2%-abv alcoholic soda brand, AdAge reports. Slated to roll out in January, the range will initially feature two expressions—Henry’s Hard Ginger Ale and Henry’s Hard Orange—packaged in six-packs of 12-ounce bottles ($8.99 each) and individual 16-ounce cans. The Henry’s launch, which will be backed by a national television and digital marketing campaign, follows the recent emergence of hard root beer brands such as Small Town Brewery’s Not Your Father’s Root Beer, which is distributed by Pabst Brewing and expected to achieve a national reach by year-end.
For anyone who has actually tried the hard root-beers, you know that the beverage is not exactly the most sophisticated drink around, and that is pretty much what they are counting on with the quirky names and packaging. But at the end of the day, do we really need pre-made soda/alcohol blends? It is so easy to add your favorite vodka or other spirit to a flavored beverage, why do we need to over pay (yes, $8.99 for a six pack of soda is over-priced, even if there is alcohol in it) for these things?
I have seen the reaction of younger drinkers to these products and it seems positive, but then again they tend to have less discerning palates. Plus soda is often a regular beverage for them, so this is not a stretch to appreciate. For anyone who has a taste fro drinks with out a load of sugar and artificial flavors, though, these are tough drinks to get your head around. To each their own; here is to the new generation's wine coolers.
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